Generally, speedcubing is a hobby taken up by over 100,000 people(Who have just competed in competitions) where the goal of it is to solve the Rubik's cube as fast as possible. There are world record holders of the fastest Rubik's cube solves(which is 3.47 seconds), where they are sponsered by other companies to travel around the world and participate in competitions. You can find the world records stretching from 1982 to 2019 here